How Do Dealers Really Feel About AI? A Look at the Numbers
Everyone has an opinion AI: why it works, why it doesn’t, and how you should be using it. AI is all around us, but how many dealers have really bought in? The numbers show that the equipment industry is still divided. In a survey a 2025 survey of farm and heavy equipment dealers across North America, Dealer Information Systems, Inc. (DIS) asked whether dealers are currently using AI. The results were split: 49% have not adopted AI, while 28% are already using it […]