2025
Equipment Dealer Industry Trends Report
Building blocks for business growth in the age of data, analytics, and technology.
Learn about the current market trends impacting how equipment dealers will work in 2025, from data and analytics to AI to security enhancements.
Read the ReportWhat do the most successful dealers have in common?
We have been paying attention to market trends, technology advancements, and customer expectations. In this report, we share equipment dealership trends and tactics to help you plan for 2025.
Data
Dealers should actively use the data aggregated by their dealership management system to make informed decisions, positioning themselves as stewards of this valuable resource.
Analytics
Analytics transforms raw data into actionable insights, enabling informed decision-making, enhancing customer relationships, and aligning staff goals to improve overall business performance.
Digitization
To meet evolving customer expectations for real-time updates and effective engagement, dealers must foster a culture of technology adoption.
Security
Given the rise in cyber threats and unexpected disruptions, it's vital to have a clear business continuity plan to protect your data when systems go down.
Exclusive results from DIS’ survey of equipment dealers across North America, including:
- Only 7% of dealers surveyed feel very prepared for a business system outage.
- 47% of dealers surveyed are prioritizing better mobile access to their DMS in 2025.
- Only 20% of dealers surveyed report using data and analytics extensively to guide their decision-making.