George Russell, Machinery Advisors Consortium Co-Founder, and DIS Team Up on an Exclusive Webinar for Equipment Dealers


We are excited to announce that George Russell, Co-Founder of the Machinery Advisors Consortium and Farm Equipment columnist, will be joining them to deliver a value-packed webinar for equipment dealers.

The webinar, titled Propel Your Dealership from Good to Great, Key Metrics & Actions to Build a Culture of Performance, will share George Russell’s “Sustainable Dealership Flywheel” strategy. His strategy provides dealers with the elements that work together to enhance dealership performance, identify growth opportunities, and create an unforgettable customer experience.

In this webinar, George Russell will pull from his 45-year career in the Agriculture and Construction equipment industries. Throughout his career, George has worked with key manufacturers like Case, and CNH Industrial, where he held executive and global positions in product development, strategy, sales, and marketing. Since 2006, he has worked closely with equipment dealers, while also leading several dealer best practice groups in Ag and CE and workshops for OEMs and AED programs.

“I am excited to host a live online discussion with dealers on applying the “Good to Great” Dealership Flywheel principles and the importance of balance and sustainability throughout the business cycle by focusing on creating repeat customers and achieving a high return on assets” says George Russell.

To learn more about the webinar and to secure a spot, visit here.