C.L. Benninger Equipment is a full-service dealership specializing in farm, light construction, and lawn and garden equipment. With roots dating back to 1909, the company now represents leading brands such as AGCO, Kubota, Stihl, Honda, Macdon, and Salford, serving customers across three Southwestern Ontario locations.
Known for its experienced team and customer-first service, C.L. Benninger Equipment relies on DIS Quantum as its Dealer Management System (DMS). We chatted with Financial Manager Karleigh Gore to learn how the dealership uses DIS Quantum—especially its powerful Data Mine feature—to drive smarter decisions and efficient operations.
Which DIS features do you find most helpful in your daily operations?
Karleigh Gore: “I love DIS and its features, but my favorite thing is Data Mine. I find it sets it apart from the other CRM systems that I’ve used in the past. You use it at whatever level you’re at. If you’re really techy like me and you want to just keep learning more and more, you can design reports in it, which I love.
I know that compared to prior jobs I’ve had, the quality of the reports and information you can take from them is very impressive. I can tell how well a blue hammer is sold versus a red one. If you use the features properly and investigate them, you can get it down to that much detail. I think it’s so impressive.”
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What has your experience been like with DIS’ Support?
Karleigh Gore: “I use their support emails all the time. I feel like I have an almost one one-on-one relationship now with some of the support people. Anytime I run into something I can’t solve, I send them an email, they help me out.”
What would you say to someone who is considering switching to DIS?
Karleigh Gore: “I would say do your due diligence, compare all the features, but I think you would find that DIS has features that blow the other guys out of the water, especially from the accounting perspective.”