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2026 Equipment Dealership
Technology Trends Report

Dive into the key market trends shaping the equipment dealership landscape in 2026. From analytics to AI to automation and beyond, this your roadmap to the equipment dealership landscape in 2026. 

The Future-Ready Dealership: Data Meets Emotional Intelligence, Backed by Automation

This report explores how dealers can stay competitive in today’s market by embracing emerging technologies and focusing on the tools that truly move the needle. By focusing on the right metrics across all dealership departments, automating with purpose, and applying the human touch where it matters most, you’ll gain practical strategies to optimize operations, strengthen customer relationships, and drive sustainable growth in an ever-changing market.

Analytics to Action

  • Key success metrics for Sales, Service, Parts, and Accounting
  • Best practices for applying data to make meaningful change at your dealership

AI & Automation

  • How dealers are using AI today
  • How dealers will leverage AI in the future
  • Where automation is driving impact across every dealership department

Critical Cybersecurity

  • Pulse check: equipment are dealers safe?
  • 2026 cybersecurity checklist

Get exclusive insights from DIS’ survey of equipment dealers across North America, including:

  • How dealers are connecting with customers to gain a competitive edge
  • Where technology has the greatest potential to improve efficiency
  • How equipment dealers feel about AI and how they’re already using it
  • How protected dealers feel against cyberthreats
  • Where the equipment dealer industry is headed
Read the Report
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